Plans and prices
Three things on sale. One of them is a build, and the other two are the same job at two sizes.
Every figure here is what is payable for my work, in pounds sterling. It is the whole of it: there is no joining fee, no percentage of your spend, and nothing added to the figure afterwards.
Your advertising budget is not on this page
Google bills you directly for advertising, from your own account, and that money never passes through me. It is not included in the prices below, it is not deducted from them, and it does not change them. If you ever see the two added into a single figure, it did not come from me.
What that budget should be depends on your area, your prices and what you are advertising. It is worked out with you, it belongs to you, and you can change it or stop it in your own account without asking me.
| Package | Price | Basis | Sized for | Report |
|---|---|---|---|---|
| Search Campaign Setup | £390 | per project | One Google Ads account. Up to 2 campaigns. Up to 6 ad groups | Written handover at the end |
| Local Ads Management | £550 | a month | Up to 2 campaigns. One account | Written, once a month |
| Multi-Service Ads Management | £850 | a month | Up to 5 campaigns, split by type of cleaning. One account | Written, once a month |
One-off project
Search Campaign Setup
The one-off build. Everything a cleaning business needs in place before a single search ad runs.
£390per project
7 to 10 working days from the day the brief, the access and the payment are all in.
Sized for
- One Google Ads account
- Up to 2 campaigns
- Up to 6 ad groups
What it covers
- Keyword research by type of cleaning and by the area you cover
- Negative keyword lists, so the wrong searches stop before they cost you anything
- Campaign and ad group structure across the cleaning services you actually sell
- Search ads written for each ad group, with the extensions that go under them
- Location and schedule settings matched to the area and the hours you work
- Conversion tracking set up for the actions we agree on beforehand
- A written handover of what was built and how it is laid out
Monthly plan
Local Ads Management
Month-to-month running for a business working one patch with a short list of services.
£550a month
Runs by calendar month, invoiced monthly, and stops at the end of a paid month.
Sized for
- Up to 2 campaigns
- One account
What it covers
- Regular review of the campaigns against the settings we agreed
- Search term reviews, with new negative keywords added as they show up
- Bid and budget adjustments inside the daily budget you have set with Google
- Ad copy revisions and new variants where the existing ones are tiring
- A check that conversion tracking is still recording what it is meant to record
- A written report once a month
Monthly plan
Multi-Service Ads Management
Month-to-month running for a business selling several kinds of cleaning that need keeping apart.
£850a month
Runs by calendar month, invoiced monthly, and stops at the end of a paid month.
Sized for
- Up to 5 campaigns, split by type of cleaning
- One account
What it covers
- Everything in Local Ads Management, across up to five campaigns
- Separate structure and separate negatives for each type of cleaning you sell
- Budget split across the services, adjusted between them as the month goes
- Ad copy kept distinct per service, so an office enquiry is not answered by a domestic ad
- A check that conversion tracking is still recording what it is meant to record
- A written report once a month, broken down by service
How buying works
Nothing is payable until you have the figure in writing
There is no basket on this site and no card field. The scope is agreed first, an invoice follows, and the work starts once it is paid.
- You send the brief, or an email if you would rather.
- I read it and come back with the package it falls into, what it covers and the figure. If a question changes the answer, I ask it before quoting rather than after.
- You accept in writing, or you do not. Nothing has been charged at this point.
- An invoice follows, in pounds sterling, for the figure you accepted and nothing else.
- The turnaround starts once the invoice is paid and the access and material I need have arrived. Not before, because I cannot start without them.
A few details about the money
- Currency. Every price is in pounds sterling (GBP), and that is the currency the invoice is in.
- The total is visible before you commit. You see the whole figure in writing and agree to it before anything is payable. Nothing is added afterwards, and nothing renews itself: a monthly plan is invoiced month by month and stops when you say so.
- Card details. If you pay by card, the card is handled by the payment provider named on the invoice. I never see a card number, and none is typed into this website: there is nowhere here to type one.
A working day is Monday to Friday, not counting bank holidays in Scotland. That list is not the same as the English one: 2 January and St Andrew’s Day are bank holidays here, and Easter Monday and the late-August holiday are not.
Not included
What somebody else bills you for
None of this is in the prices above, and none of it is bought through me.
Your advertising budget
Paid by you to Google, from your own account, on Google’s own billing. It never passes through me and it is not part of any figure on this site.
Your website
Hosting, a landing page, changes to the pages an ad points at - whoever looks after your website does that. I will say what an ad needs a page to do, and that is where my part ends.
Anything you add on top
Call tracking, a chat widget, a scheduling tool: if you decide you want one, you buy it and it is yours. Nothing here needs one.
The terms behind all of this are set out on the Terms of service page, with how and when the work is delivered on Service and delivery and cancelling on Refunds and cancellation.