Terms of service

Three things are sold on this site, and nothing else:

• Search Campaign Setup, £390 per project. One Google Ads account. Up to 2 campaigns. Up to 6 ad groups.
• Local Ads Management, £550 a month. Up to 2 campaigns. One account.
• Multi-Service Ads Management, £850 a month. Up to 5 campaigns, split by type of cleaning. One account.

The setup is a one-off project. The two management plans are alternatives to one another and are bought one at a time, never together: an account is run under one of them or under neither. What each one covers, in full, is on the Plans and prices page, and the list there is the list that binds.

No files, templates or downloads are sold here. Nothing on this site is a digital product you buy and receive immediately; everything is work done to a brief after it has been agreed.

Nothing on this website is an offer that can be accepted by clicking. The published prices are what the packages cost; they become a contract only through this sequence:

• You send a brief, through the form or by email.
• I answer in writing with the package, what it covers and the figure.
• You accept that in writing. That is the moment the agreement is made.
• An invoice follows, and the work begins once it is paid and I have what I need to start.

If your brief turns out to need something outside the package, you are told before a figure is quoted rather than after the work has started.

Prices are in pounds sterling (GBP). The figure you accept is the whole of what is payable for my work: nothing is added to it afterwards, no fee is taken for starting or stopping, and nothing is calculated as a share of what you spend on advertising.

You see the total in writing and agree to it before anything is payable. Nothing renews by itself. A monthly plan is invoiced month by month and stops when you say so.

Your advertising budget is a separate bill from a separate company. Google charges you directly, in your own account, for the advertising itself. That money never passes through me, is never held by me and is never part of any figure on this site. If advertising stops because a Google payment failed, that is between you and Google, and my charges are not affected by it either way.

No payment is taken through this website. There is no basket here and nowhere to type a card number. If you settle an invoice by card, the card is handled by the payment provider named on that invoice, and I never see or store card details.

The Google Ads account is yours. It is opened in your name, the billing on it is yours, and you hold the login. I work in it as a user you have invited, at the level of access you choose, and you can withdraw that access yourself at any time without telling me first.

You are responsible for what the account spends, because you are the person who sets the budget with Google and the only person who can be billed by them. I will recommend a budget, adjust bidding inside the budget you have set, and tell you when I think it should change; I will not raise the budget you have set without your say-so.

Your agreement with Google is yours as well. Google's own terms and advertising policies apply to your account and I am not a party to them.

A date cannot be held without these, so the turnaround starts when the last of them arrives:

• The brief, answered fully enough to work from.
• Access to the Google Ads account, at a level that allows the work to be done.
• Whatever is needed to put a conversion tag on your website, or somebody at your end who can do it.
• A website that an advert can point at, and the authority to decide what it says.
• Accurate information about what you sell and where. An advert repeating something untrue is a problem for you before it is one for me.

Details about your business used in ads are taken from what you tell me. I do not verify your insurance, your qualifications or your registrations, and nothing I write should be read as confirming them.

I will not write or run advertising that says something untrue about your business, invents a qualification, a membership or a guarantee, imitates another business, or claims a price or an offer that is not real. That is not a matter of taste: making a misleading commercial claim is an offence under the Digital Markets, Competition and Consumers Act 2024, and the person trading answers for it.

I will also not advertise anything unlawful, and I will stop work rather than continue with a brief that turns into either of those. Where that happens, you are told in writing and charged only for what had already been done.

Everything built inside your Google Ads account is yours: the campaigns, the ad groups, the keyword and negative lists, the ad copy and the conversion actions. They live in your account, they stay there when we stop working together, and nothing is removed, hidden or taken away when the work ends.

The written handover, and every monthly report, is yours to keep and to give to anybody who takes over after me.

Nothing here gives you rights in my working notes, my own negative keyword lists or my templates, which are not part of what is sold and are not kept in your account.

Most of the people buying this work are businesses, and that matters for which rights come with it.

The Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 protect a consumer: an individual acting wholly or mainly outside their trade, business, craft or profession. Someone buying advertising for the cleaning business they run is not buying as a consumer, and the statutory rights described on these pages - including the 14-day right to cancel - do not apply to them by law.

If you are buying as a consumer, every one of those rights applies in full and nothing on this site takes any of them away. Those Acts and Regulations apply throughout the United Kingdom, Scotland included.

If you are buying for your business, what binds is what is written on these pages, and I hold myself to it as published. The way to cancel and the way a part-finished job is settled are set out on the Refunds and cancellation page and are offered to business customers as a term of the agreement, not only where the law requires them.

Where you buy as a consumer, the Consumer Rights Act 2015 says that a service must be carried out with reasonable care and skill (section 49), within a reasonable time where no time was agreed (section 52), and that anything you were told about the service which you took into account becomes a term of the contract (section 50).

If a service falls short of that, the Act gives you the right to ask for it to be done again (section 55) and, where doing it again is impossible or not done within a reasonable time, to a reduction in price (section 56). Section 57 stops any of that being excluded by a contract term, and nothing written here attempts to.

Write to ask@cleanyourads.org and say what is wrong. A complaint is acknowledged within 5 working days and answered within 15 working days. A working day is Monday to Friday, not counting bank holidays in Scotland. That list is not the same as the English one: 2 January and St Andrew’s Day are bank holidays here, and Easter Monday and the late-August holiday are not.

If the answer does not settle it, nothing on this page stops you taking the matter further, and the routes open to you are not narrowed by anything written here.

Iryna Paziuk trading as CleanYourAds, at 34 Kincaidston Dr, Ayr KA7 3XL. Contact: ask@cleanyourads.org.

Iryna Paziuk trades on her own account as a sole trader. There is no company behind the trading name, no company number and no registered office, which is why you will not find any of those on this site. The address above is where letters and formal notices are to be sent.

The work is done by me. If that ever changes - if anything is passed to somebody else - you are told who is doing it before they start, and my responsibility for it under these terms does not move with it.

To carry out the work with reasonable care and skill, to the scope agreed in writing, within the turnaround stated for the package, and to tell you promptly if any of that is at risk.

To work only inside the access you have given me, to explain in writing what I changed and why, and to leave your account in a state that somebody else could pick up.

To keep your business information to myself. What you tell me about your prices, your customers and how you operate is not passed on and is not used as an example on this site or anywhere else without your written permission.

Search advertising is an auction run by Google, and the outcome of it is not mine to sell. I do not promise a position in the results, a number of enquiries, calls or booked jobs, a cost per enquiry, or that any particular advert will be approved: Google reviews ad copy against its own policies and can refuse or restrict it at any time.

I do not promise that Google's platform will be available, that its reporting will be free of error, or that its rules will stay as they are. Where a change at Google's end alters what can be done, you are told, and the plan is adjusted or ended rather than quietly carried on.

Anything said in conversation about what results might look like is an opinion about an auction, not a term of this agreement, and only what is written into the agreed scope binds me.

I will not change the billing details, add a payment method, raise the budget you have set without your agreement, remove your own access, or link the account to anything of mine. I will not open an account in my own name and rent it to you: there is nothing of yours that I could hold back.

I will not run advertising for a competing cleaning business in the same service area using anything I learned from your account.

I am liable for loss caused by my failing to do this work with reasonable care and skill. Where I am liable, and the law allows the amount to be limited, my liability for any one piece of work is limited to the charges you have paid me for that work in the twelve months before the claim.

That limit never applies to any of the following, and nothing on these pages should be read as trying to make it:

• death or personal injury caused by negligence, which cannot be excluded or restricted (Consumer Rights Act 2015, section 65);
• fraud or fraudulent misrepresentation;
• a consumer's statutory rights, which section 57 of that Act stops a contract term excluding or restricting;
• anything else that the law does not permit to be excluded or limited.

I am not liable for what you spend with Google, for the outcome of Google's auction, for decisions you take about your own budget, or for a failure at Google's end. Those are outside what I control and are not made mine by this agreement.

A monthly plan can be ended by me at the end of any paid month, with notice in writing before that month ends. A setup project can be stopped by me if the material or access needed has not arrived within 30 days of the invoice being paid; in that case you are charged for what had been done and the balance is returned.

I will stop work immediately, and say why in writing, if I am asked to advertise something unlawful or to make a claim I believe to be untrue.

However it ends, your account stays yours, with everything in it, and I remove my own access on the last day.

These terms may be revised. The version that governs your order is the one published on the day you accepted the quote, and a revision later on does not reach back to it.

For a monthly plan, a change is put to you in writing at least one calendar month before it takes effect, together with the reason for it, and you can end the plan at the end of a paid month instead of accepting it. Nothing here allows a price or a scope to be changed part-way through a month you have already paid for.

The business trades from Scotland, and this agreement is governed by the law of Scotland. A dispute arising out of it may be raised in the courts of Scotland.

If you are a consumer, that does not take anything away from you. The Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 are United Kingdom statutes and apply in Scotland exactly as they apply elsewhere in the United Kingdom, and a consumer keeps the protection of the law of the part of the United Kingdom where they live, including the right to raise proceedings in their own local courts.